Innovation Model

It is based on the mind's reflective capacity to immediately refer to or be aware of its own states; when this reflective capacity is exercised in the form of memories about the past, it tends to generate greater confidence. Introspection is the observation an individual makes of their own inner world, actions, relationships, revealing unconceived states of satisfaction.

It is an innovation strategy under which companies go beyond the internal limits of their organization, and where the cooperation of external professionals plays a fundamental role. Open Innovation means combining internal knowledge with external knowledge to advance research and development strategy projects. It also means that companies, using both internal and external channels, can generate greater innovation or creativity in their products and technologies; this type of innovation responds to the possibility of what is known as collective intelligence.

It is a human-centered approach to innovation. It uses design tools to integrate needs, technological possibilities, and requirements for business success. This is an interactive process and closely resembles the one used in internationally recognized core technology companies known as "Lean Startup" (build, measure, learn), and these are what best define the process prior to generating business ideas (it is something disruptive). It seeks to solve users' needs, problems, and desires.

These are all known techniques or concepts about marketing and its relationship with biology, anthropology, sociology, psychology, and all those studies directly related to human development. At Blue Design, we adopt all these concepts and use them throughout the development of strategies and creative approaches, with the aim of being more effective when reaching the user with a message, colors, shapes, flavors, tastes, etc.