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We design brand experiences that awaken real emotions and leave a lasting impression. We transform ideas into moments and audiences into protagonists.
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Brand Activations and BTL Activations
We design immersive Below The Line (BTL) experiences, disrupting the urban monotony of the target consumer. We incorporate temporary scenography, augmented reality mechanics, product sampling, and guerrilla marketing tactics that generate high recall on the street or at the point of sale.
Guerrilla Marketing to Create Direct Audience Recall
We break through the barrier of digital skepticism through physical interaction. These high-impact experiences trigger organic viral amplification (Word-of-Mouth), encouraging consumers to upload UGC content to their social media, generating hot leads and impulsive on-site sales closures.
Direct Street Interaction
With Brand Activations and BTL Activations, you position yourself as a unique benchmark, displacing the competition through robust corporate tactics.
Fase 1: Market research and requirements gathering.
Surprise Generation (Wow Factor)
You build a public relations and reach machine that cultivates desire and massive consumer trust.
Fase 2: Operational deployment and traction tactics.
Effective Product Sampling
We don't just seek short-term impacts; we strengthen the long-term value of your company's intangible assets.
Fase 3: Monitoring, KPI analysis, and executive reports.
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Frequently Asked Questions
We resolve your doubts so you can take the next step with confidence.
They aim to disrupt the consumer's routine in the physical world. We generate memorable, interactive, and direct experiences that provoke a very high emotional connection and increase corporate recall.
We carry them out in strategic high-traffic locations that align with your ideal customer: shopping malls, mass concerts, universities, stadiums, nightlife areas, or even surprises on main streets.
We provide a turnkey solution. We design and build the scenography, manufacture corporate attire, provide interactive technology (touch screens, virtual reality), and select the promoters.
We incorporate mechanics such as real-time contests via QR codes, exclusive Instagram filters at the location, or viral hashtags for people to document the experience on their own social media.
We rigorously measure impact by recording the volume of contacts delivered, leads captured on-site via tablets, and organic mentions achieved on digital platforms during the event.