Brand Activations and BTL Activations in New York

From our experience, we develop firm experiences that awaken real emotions and leave a lasting impression. We transform ideas into moments and audiences into protagonists. Accelerating the digital success of companies in New York.

Start your project

5 + 1? *
Discover more

We are a Global Agency with Local Impact: New York

If you are looking to grow your business in New York, our advanced Brand Activations and BTL Activations in New York services are created to interact with your target public in this city, guaranteeing an effective and localized reach.

Strategic Approach

The best Identity Activations and BTL Activations strategy in New York

Thinking about your business, we create immersive Below The Line (BTL) experiences, disrupting the urban monotony of the target consumer. We incorporate temporary scenography, augmented reality mechanics, product sampling, and guerrilla marketing tactics that generate high recall on the street or at the point of sale. Accelerating the digital success of companies in New York.

The best Identity Activations and BTL Activations strategy in New York
Our Methodology

The best Guerrilla Marketing to Structure Direct Community Recall strategy in New York

Thinking about your business, we break through the barrier of on internet skepticism through physical interaction. These high-reach experiences trigger organic viral amplification (Word-of-Mouth), encouraging consumers to upload UGC content to their social media, generating hot leads and impulsive on-site sales closures. A solid competitive advantage for your business in New York.

The best Guerrilla Marketing to Structure Direct Community Recall strategy in New York
The Impact on your Business

Direct Street Interaction services designed for New York

From our experience, with Identity Activations and BTL Activations, you position yourself as a unique benchmark, displacing the competition through robust corporate tactics. Accelerating the digital success of companies in New York.

Fase 1: In New York, sector research and requirements gathering. A solid competitive advantage for your business in New York.
Direct Street Interaction services designed for New York
Added Value

Surprise Generation (Wow Factor): The competitive advantage in New York

In our agency, you build a public relations and reach machine that cultivates desire and massive consumer trust. Maximizing return on investment in New York.

Fase 2: In New York, operational deployment and traction tactics. Transforming New York businesses with measurable results.
Surprise Generation (Wow Factor): The competitive advantage in New York
Sustained Growth

The best Effective Product Sampling strategy in New York

For the local market, we don't just seek short-term impacts; we strengthen the long-term value of your corporation's intangible assets. Generating brand presence that stands out in New York.

Fase 3: In New York, monitoring, KPI analysis, and executive reports. A solid competitive advantage for your business in New York.
The best Effective Product Sampling strategy in New York

Thank you for trusting us

BMW
MINI
Abbott
SURA
Bancolombia
Grupo Aval
Bavaria
Club USA
Cerveza Poker
Chevrolet
Fundación EPM
Coca Cola
Seguros Bolívar
Grupo Nutresa
Efecty
Servientrega
Tigo
AtléticoNacional

Frequently Asked Questions

We resolve your doubts so you can take the next step with confidence.

If my business is in New York, what type of BTL activations do you offer to position our brand?

They aim to disrupt the consumer's routine in the physical world. We generate memorable, interactive, and direct experiences that provoke a very high emotional connection and increase corporate recall. This strategy has proven highly effective commercially in New York.

For my company in New York: Do brand activations include trained personnel for the BTL event?

We carry them out in strategic high-traffic locations that align with your ideal customer: shopping malls, mass concerts, universities, stadiums, nightlife areas, or even surprises on main streets. It is the best option to compete strongly inside New York.

Being located in New York: Can you carry out brand activations in shopping malls and public spaces?

We provide a turnkey solution. We design and build the scenography, manufacture corporate attire, provide interactive technology (touch screens, virtual reality), and select the promoters. A solid corporate advantage if your company operates in New York.

If we operate in New York, do BTL activations include the design and production of point-of-sale material?

We incorporate mechanics such as real-time contests via QR codes, exclusive Instagram filters at the location, or viral hashtags for people to document the experience on their own social media. Our team implements this solution adapted exclusively for the New York market.

From New York: How do you measure the impact of brand activations and BTL activations?

We rigorously measure impact by recording the volume of contacts delivered, leads captured on-site via tablets, and organic mentions achieved on digital platforms during the event. Ideal for boosting and consolidating your presence in New York.

Our
Agency.

Advertising and Marketing Agency

Blue Design Worldwide USA

Email: contact@agencia.blue

Hours: Mon to Fri 08:00 AM - 5:00 PM

Address: 437 Madison Ave, New York

Website: usa.agencia.blue

Version: 5, 31 / 07 / 2026

Press
Room.

Syncing Latest news...
Explore official blog